Philips Indonesia expands its Kampung Terang Hemat Energy Program in 2010

Program to further accelerate switch to energy efficient lighting solutions in rural Indonesia for a cleaner environment, safer travel and cost savings

February 24, 2010

Jakarta, Indonesia – PT Philips Indonesia (Philips) announced the expansion of its social program called “Philips Berbagi Terang” (Philips Sharing the Brights) into its second year with the donation to Kampung Bambu Kuning, Marunda, North Jakarta today. With this program, Philips will help this dark kampong into a “Kampung Terang Hemat Energi (KTHE) or “Energy-Efficient, Bright Kampongs”.

Through this programme Philips is supporting the Indonesian government’s goal of reducing global warming, poverty and energy efficiency in line with the Presidential Decree No. 2 Year 2008 concerning energy and water efficiency.

Since the kick off in 2009, KTHE programme has been carried out in 52 villages across Java, Sumatra, Kalimantan and Sulawesi. Philips’ employees share their knowledge with villagers and explain the advantages of energy-efficient lighting: brighter light, enhanced safety, reduced electricity bills and CO2 emissions. Three months assessment in 52 villages showed a decrease by 20 % of their electricity bills. The benefit does not end there. With the new brighter lighting the villages become more vibrant and safe, which also help midwives who no longer have to travel in the dark.

At the same time Philips held simplyhealthy@school in SD..... this activities implies  around educating school children how to stay healthy and relamping class rooms to energy efficient lighting, with Philips employees volunteering. Philips decided to build further on these initiatives, showcasing our positioning in Health and Well being. Employees will go to schools to ensure their relamping for better learning and energy saving together with teaching children simple lessons on how to improve their health and well-being with light, water, air, sleep, oral hygiene as well as exercise. For this purpose an education toolkit has been developed aimed at 9 to 12 year olds with the name Health Warriors.

Throughout this campaign in 2010, Philips will teach communities about energy-efficient lighting and provide special programmes whereby communities are given the attractive option of exchanging their existing lighting (GLS) for energy-efficient lighting  (CFL-I). We can save up 80% if use CFL-I, as a comparation 1 GLS can light up 5 CFL-I. At the same time, existing lighting will be replaced in public facilities such as roads, government buildings, schools and places of worship. This includes 1,000 energy-saving lamps for every village and 100 fluorescent lamps for public facilities.

“It is our responsibility as a player in the lighting industry to support the government’s effort in educating electricity users and raising awareness about saving energy through efficient lighting. We encourage people to do away with unnecessary power consumption. With a simple switch to energy saving bulbs people can see significant cost savings,” added Hendra Rusmana Liu.

There were many villaged nominated to part of this year programme and Kampung Bambu Kuning was selected as the kick off village based on the highest votes received in Facebook. A total of 50 villages will be involved for KTHE 2010 spreading across Java, Sumatra, Kalimantan and Sulawesi.

For further information, please contact:
Eda Clarissa
Corporate Communication and Public Relations
PT Philips Indonesia.
Tel. (021) 7940040 # 4115
Email: eda.clarissa

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at