Philips Avent Supports Busy Parents

July 7, 2010

Jakarta, Indonesia – PT Philips Indonesia, one of energy-efficient based manufacturers which aims to improve people’s lives through innovation, continues its effort to partner the people by highlighting issues faced by modern parents through Best Parenting for Busy Parents.

“We have 25 years experience in partnering parents.  Parents needs have evolved and we have innovated products the complements modern parents’ need.  We understand that parents want nothing but the best for their children and we take it as our responsibility to ensure it is our responsibility to provide that.  Furthermore, with working parents being the current trend, we know that parents wants to spend as much quality time as possible with their children, especially during the crucial development years.  Our products complement their lifestyle, allowing more time spent with children,” said Jay van Galen Last, Business Development Indonesia – Consumer Lifestyle, PT Philips Indonesia.

Philips Avent products rage from pregnancy to playground.  From mother care product during pregnancy, to breast feeding to help working mothers breasfeed to as long as possible, baby monitoring to help parents sleep better, oral care for babies to skincare and bags for convenient travelling.  Philips Avent products are also BPA free.

In Philips Avent effort to support busy parents, Philips Avent called upon the advice of well-known nutritionist, Dr Fiastuti Watjaksono, Nutritionist from Rumah Sakit Cipta Mangun Kusumo.  During the media conference for Best Parenting for Busy Parents, Dr Fiastuti spoke about the need for good nutrition and provided advise on the best nutrition for babies, from newborn to toddlers.

“Nutrition begins from young and most importantly, from home.  Parents set the example for children to eat right and as such it is important for parents to know the best nutrition for their children.  Most parents work nowadays and they faced the challenge of providing nutritious meals for their children during the short time that they are home. I hope to be able to provide them tips on how to make quick nutritious meals for babies and toddlers meal,” said Dr Fiastuti.

Philips Avent alos announced a media writing contest which highlights the issues faced by working parents and how they manage their time.  The contest aimed at increasing awareness amongst busy parents on the challenges of working and parenting and how can the challenges be managed.

“At Philips Avent, we understand the challenges faced.  We hope this contest also tells busy parents out there that they are not alone.  Working parents the world over faced the same dilemma, how to juggle working to provide the best for their children and at the same providing a loving, safe and nurturing environment for their children.  And Philips Avent is here to provide support to make managing their time as smooth as possible,” added van Galen Last.

Philips Avent media writing contest closes on Tuesday, 31 August 2010.  For further information, please contact Indah Dian Novita, Account Executive, Fleishman-Hillard Jakarta at indah.diannovita@fleishman.com or telephone, +62 856 220 7770.




For more information, please contact:
Eda Clarissa
Corporate Communication and Public Relations
PT Philips Indonesia.
Tel. (021) 7940040 # 4115
Email: eda.clarissa @philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter..