Philips introduces renewable energy lighting for underprivileged community in Jakarta

February 14, 2011

Jakarta – PT Philips Indonesia embracing the year of 2011 by reaffirming its market and innovation leadership towards environment by donating renewable energy lighting to underprivileged community in Cipinang Besar Muara, Jatinegara, East Jakarta. In performing this very first initiative, Philips enters into collaboration with Forum Warga Kota Jakarta (FAKTA) that has proven track record in dealing with urban poor in Jakarta. President Director of PT Philips Indonesia, Robert Fletcher, along with chairman of FAKTA, Azas Tigor Nainggolan symbolically handed over the renewable energy lighting product to community representative today.

 

"Philips never stop producing innovations to address economy and environment challenges. Following the success of Philips energy saving lights, Philips now is introduding renewable energy lighting that utilize the abundant supply of solar energy in Indonesia," said Robert Fletcher, President Director of PT Philips Indonesia.

 

The product knowns as Renewable Energy Lighting (REL) contains series of small LED lamps that illuminate with solar energy stored in a very handy solar panel. It is easy to use, practical and does not require big space to keep. One unit of REL can work for 4-6 hours, after that the solar panel should be exposed to sun for around 10 hours. Philips introduces several models of REL to meet various needs for area where electricity is absent.

 

“We are confident this product will be beneficial for state-owned enterprises, NGOs as well as corporations that have community empowerment programs.  The product is also an excellent and safe alternative for lighting in areas affected by natural disaster,” added Robert Fletcher.

 

PT Philips Indonesia collaborates with prominent organisation Forum Warga Kota Jakarta (FAKTA) that has been actively and consistently work with urban poor community since 2000, always active in dealing with life problems of the urban poor of Jakarta.  FAKTA sees Philips initiative is in line with their vision to empower and support urban poor, particularly community in Kampung Penas that mainly are widows, scavengers and labors without steady income.

 

Azas Tigor Nainggolan, chairman of FAKTA expressed his support to the activity, "We warmly welcome this good initiative of Philips that will certainly help urban poor to have access to lighting. Renewable energy lighting will allow children from underprivileged family without electricity to study better. Their activity after dusk can also conitunue."

 

Selain kepada warga kampung Penas, Philips juga menyumbangkan lampu tenaga surya ini kepada pedagang buah di kaki lima Pasar Rebo Jakarta Timur. Dalam jangka panjang, bantuan ini diharapkan akan membantu meningkatkan taraf hidup masyarakat miskin kota.

 

In addition to community in Penas Village, Philips also donates the renewable energy lighting to fruit sellers along Pasar Rebo, East Jakarta. In the long run, the product will hopefully contributed in improving the quality of life of urban poor.

Event Photos

 

 
Symbolic handover of Philips REL Solar Home System by Robert Fletcher, President Director of PT. Philips Indonesia to Bapak Eman, representative of community.

 

         
Left: Currently, Ibu Salamah and Bapak Eman can enjoy the light inside their small house.
Right:  Sukarna and Yuli playing with their baby under Philips Solar Home Lighting System.

For more information, please contact:

Eda Clarissa
Corporate Communications and Public Relations
PT Philips Indonesia
Tel: +62-21 2965 1333

E-mail: eda.clarissa@philips.com


Indah Dian Novita
Account Executive
Fleishman-Hillard Indonesia
M: +62-856-2207770
E-mail: indah.diannovita@fleishman.com

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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