Philips Branded Store Now Opens at Serpong to Provide Lighting Solution for People in Serpong and Tangerang

March 16, 2011

Tangerang – People in Serpong and Tangerang now can be proud because of the arrival of its boutique lighting/lighting gallery with a style. Build and designed like a dream house. Stores are designed by Philips, a leading lighting producer, is the third store in Indonesia following in Surabaya and Jakarta. The products on display are the superior products and innovative technology.


This boutique lighting/lighting gallery has a concept of "Home Lighting Experience", where customers can buy all the goods on display, and get inspired, and be informed on various tips how to designed ideal house and interior with the best arrangement of lights that will elevate family health and well being.



Philips understands the needs of customers. We continually strive to provide the best and consistently embrace innovative approach, to delight and fulfil the needs of all our customers. The establishment of Philips Store is example of our commitment to always understand customers need, said Robert Fletcher, President Director of PT Philips Indonesia at the inauguration Philips Store today.


"Philips has a vision to become a leader in offering Home Lighting Solutions, and make our brand more closely and meaningful to consumers, and through this we started the Philips Store breakthrough to achieve that vision,” said Robert Fletcher.


"With the Philips Store, customers who visit will get a comfortable shopping experience, educational and fun", said Robert Fletcher. “We want customers to feel like home when they visit Philips store, one of the way is with providing space transformation effects and different moods”. Also at the Philips store will also be showcased the latest innovations and energy saving lighting, using LED solution. "Philips store is the ultimate shopping experience for your home lighting needs"


Build in land area of100 m2, designed with modern style, the store is created to be exactly like a house. It is divided into different rooms to accommodate family daily activities. The rooms include: classic bedroom, bathroom, kitchen, dining room, kids playroom, study room / office. Various rooms are designed with different themes and touches, and different types of lighting, to suit different activity in the house, set a relevant mood and distinct impression in every room.


“Philips store is also implementing an interactive system, where customers can directly consult with the staff of Philips and interior consultant about the right products and also saving energy for their homes. We also will hold its activation / regular events both with interior practitioners and consumers in the Philips Store, "added Robert Fletcher.


Philips Store Serpong is located at

Ruko Odessa blok AA2 no 51 Jl . Boulevard Gading Serpong Tangerang

Monday to Saturday from 10 am until 9 pm

Phone: 021-54210127

Fax: 021-54210137


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at


For further information please contact:

Eda Clarissa
Corporate Communications and Public Relations
PT Philips Indonesia
Phone: + 62 7940040


Indah Dian Novita
Fleishman-Hillard Indonesia
Phone: + 62 811 9935 975