Philips Lightens Up Villages Across Indonesia

February 13, 2012

Jakarta, Indonesia – Royal Philips Electronics (NYSE: PHG, AEX: PHI) , as a leading company in improving people’s health and well-being through meaningful innovations, held its annual corporate social responsibility programs (CSR); the SimplyHealthy@Schools and Kampung Terang Hemat Energi (KTHE) in various areas in Indonesia, such as Medan, Makassar, Madura, Pontianak and Palu in 2011.

As a part of the community, Philips continuously aims to contribute in improving people’s health and well-being in Indonesia. Through Kampung Terang Hemat Energi, which was launched in 2009, Philips distributed its lighting products while simultaneously encouraged people to partake in effective energy-saving management and young generation to live healthier lifestyle by introducing simple lessons on the importance of air, water, light, exercise, oral care, sleep and the environment.

Within the program, Philips shared useful insights on electricity to village residents as well as shared information on the benefits of energy saving lamps. These bulbs create better lighting, are more environmentally-friendly, cost-efficient, and improve the village’s liveability due to increases sense of security at night.

“KTHE and Simply Healthy@Schools use our knowledge and expertise in improving people’s lives with meaningful innovations in healthcare, lighting and lifestyle - delivering sense and simplicity in health and well-being. We hope to help underprivileged kids around the world live healthier lives and  at the same time, helping schools save costs by upgrading their lighting,” said Hendry Syafrullah, Senior Marketing Lighting Commercial PT Philips Indonesia.

Through SimplyHealthy@Schools, Philips has engaged more than 25,000 students of over 300 schools around the world.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at


About “+”

In November 2011, Philips launched The ‘+’ Project program, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project is focused on improving the quality of urban living by helping to build livable cities, promote healthy living and work towards healthcare systems that are affordable and accessible. It combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia and New Zealand and Korea. For more information, visit