Bali Pink Ribbon and Philips join commitments to address breast cancer as a major health threat in Indonesia

May 26, 2012

Bali, Indonesia 26 May 2012 – As a leading company in health & well-being, Royal Philips Electronics (NYSE: PHG, AEX: PHI) is collaborating with the Bali Pink Ribbon Walk in Nusa Dua today. This partnership illustrates one of Philips’ commitments to support the fight against breast cancer in Indonesia.

Breast cancer in women has seen a sharp rise in recent years, making it the leading cause of cancer in women globally. After cervical cancer, breast cancer is the second biggest killer of Indonesian women.  According to World Health Organization data, for every 100,000 females in Indonesia, at least 36.2 women have newly diagnosed breast cancer and 18.6 women die of breast cancer.

“Bali Pink Ribbon is very excited for this great opportunity to engage multi-stakeholder group in working together towards cancer prevention. As every effort counts, we aim for every individual and companies that are involved to amplify breast cancer awareness and continue to do their part in alleviating breast cancer nationwide” said Gaye Warren, founder of Bali Pink Ribbon.

As a company which continuously aims to improve people’s lives, Philips, is concerned with the staggering number of deaths resulting from breast cancer in Indonesia. “We have decided to link up with Bali Pink Ribbon walk this year because we believe that it is important for us to be involved in initiatives to address and provide resources needed to address major health care challenges”. said Vincent Shing Kwong Chan, General Manager of Philips Healthcare ASEAN.

Breast cancer can be a subject of fear and anxiety to most women but when it is detected at an early stage, the chance of survival is much greater than if it is detected at a late stage. “We urge for all women to have regular self breast examination and consult their physicians at what age is appropriate to have their screening mammography. These steps may just save you or your loved one’s life.” said Dr. Concon Molina, Women’s Healthcare Manager, Philips Healthcare.

Phillips commitment to women’s health goes beyond the Pink Ribbon walk; In our effort to provide better access of healthcare for Indonesians, through The + Project, in the upcoming months, Philips is to realize an initiative that provides a more comprehensive information on breast cancer that will be accessible for many people.

Moreover, the company has engaged various healthcare providers in Indonesia to educate and spread information about breast cancer nationwide.  The MammoDiagnost systems, Philip’s low radiation mammography devices, can be found in partner hospitals across Jambi, Balikpapan, Medan, Makassar, Palembang and Manado. This year, Philips also installed its MRI Achieva 1.5T XR in Bunda Hospital, Jakarta.

“Women’s health is priceless in developing healthy members who can contribute to our society. To ensure the nation’s good health and quality of life for generations to come, we need to tackle this immense issue together. One party cannot do it alone, there needs to be collaborative and sustained effort from all stakeholders. As a healthcare provider, our hospital works closely with Philips to provide necessary medical equipment to support the critical needs of breast examination.” Said Dr. Ivan Sini, MD. Franzcog. GDRM. SpOG, CEO of Bunda Hospital in Jakarta.

For further information, please contact:

Lystia Putranto
Fleishman Hillard
Account Manager
Tel: +62 21 3005-0627
E-mail: Utari.Mahavira@fleishman.com

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter..

About The ‘+’ Project

In November 2011, Philips launched The ‘+’ Project program, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project is focused on improving the quality of urban living by helping to build livable cities, promote healthy living and work towards healthcare systems that are affordable and accessible. It combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia and New Zealand and Korea. For more information, visit philips.com/plus.   .