Ditch the caveman tools and reach for the Philips AquaTouch electric shaver – the shaver for the modern man!

January 17, 2013

Jakarta, Indonesia – Philips, the world’s number one brand in men’s electrical shaving, is challenging Indonesian men to say goodbye to their caveman shavers for the new range of fully-waterproof Philips AquaTouch electric shavers that provides every man a flawless shave, wet or dry, that is gentle on the skin, and delivers an exceptional experience for a sleek and smooth shave.


"Indonesian men are modern in many facets of their lives; it’s time for them to also make the switch to use modern grooming tools. Ditch the caveman tools and reach for the Philips AquaTouch electric shaver" says Nicholas Saputra, the brand ambassador for Philips AquaTouch.


Philips AquaTouch is the perfect shaving tool for the modern man as it provides a comfortable, smooth shave that protects from unsightly nicks and cuts, to achieve a polished look.  Wet or dry. You can use it anytime, anywhere” states Dodi Rachmat Uno, Business Development Manager, PT Philips Indonesia.


The Philips AquaTouch shavers, which includes AT 750, AT 890 and AT 940, are also very cost efficient when compared to manual blade shavers over a three year period - the minimum lifespan of the self-sharpening Philips shaver blade. What’s more is that the shavers all come with a guaranteed three-year warranty, so men can achieve their desired looks with ease and peace of mind.


Moreover, research shows that a clean shave leaves Indonesian men feeling more attractive, masculine and confident.


"Be a modern man with Philips AquaTouch shavers, feel good, look great " ends Nicholas.


For further information, please contact:

Elvina Wijaya
Fleishman-Hillard Indonesia
Mobile: +62-811860 7817
E-mail: Elvina.Wijaya@fleishman.com

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.


In November 2011, Philips launched The ‘+’ Project program, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project is focused on improving the quality of urban living by helping to build livable cities, promote healthy living and work towards healthcare systems that are affordable and accessible. It combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia and New Zealand and Korea. For more information, visit philips.com/plus.