Committed to Support Tourism Industry, Philips Illuminates Goa Gong Pacitan with LED

October 14, 2013

Pacitan, East Java, Indonesia – As the pioneer in the lighting industry, Royal Philips (NYSE: PHG, AEX: PHI) continues to show its commitment towards energy-efficient and environmentally-friendly tourism sites by illuminating Goa Gong (Gong Cave) with LED based lighting. The Municipality of Pacitan Regency, East Java together with the Minister of Tourism and Creative Economy, Mari Elka Pangestu, visited the illumination of the cave featuring the biggest stalactites and stalagmites in Indonesia today.

 

Danny Gunadi, Marketing Manager Commercial & OEM Professional Lighting Channel, Philips Indonesia, said at the illumination, "As partner to the government, Philips fully supports economic development efforts, tourism in particular, by providing energy-efficient, environmentally-friendly, and easily-maintained lighting solutions. Lighting plays an important role in making tourism sites like Gong Cave more attractive and safer to explore; therefore, saving electricity is very important."

 

"After using Philips LED lights, Gong Cave is now more beautiful, more energy-efficient, and environmentally-friendly," says Dra. Eny Setyowati, MM, Head of the Culture, Youth, and Sport Department at the municipality of Pacitan Regency. Pacitan is known as the 1001 Cave City for the large number of caves found in the area. The development of Taman Bumi or Geoparks, supported by the Ministry of Tourism and Creative Economy, is expected to develop the region sustainably through tourism and local economy empowerment.

 

Philips has installed Color Graze, Color Blast and Marker LED lamp types in 63 lighting spots to illuminate Gong Cave, giving the interior of the cave a dramatic look, highlighting the details of the stalactites and stalagmites. Besides having a 15-year life span, Philips LED lamps also save up to 85 percent energy, are environmentally-friendly and easy-to-maintain.

 

Through its partnership with the government and the private sector, Philips has supported the tourism industry by illuminating many city icons in Indonesia: the National Monument (Monas) in Jakarta, the Heroes Monument (Tugu Pahlawan) in Surabaya, the Ampera Bridge in Palembang, the Satria Gatot Kaca Statue and Dewa Ruci Statue in Bali. Philips also stresses environmentally friendly tourism by helping the hotel industry switch to LED lighting technology.

 

"We hope, through Philips lighting technology, we can deliver meaningful innovation to the tourism industry in Indonesia, and that we can make citizens feel proud, comfortable and safe in visiting the icons of their cities," closed Danny Gunadi.

For further information, please contact:

Chandrawati A. Hadisumarto
Account Manager, Prisma Public Relations
Tel. +62 21 8303322 
E-mail: chandra@prismapr.co.id

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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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