Philips Home Lighting Expands in Sulawesi

October 17, 2015

Jakarta, Indonesia – Philips Lighting Indonesia, the leader in the lighting industry and a subsidiary of Royal Philips (NYSE: PHG, AEX: PHIA), is expanding its presence in eastern Indonesia by opening a Philips Home Lighting Store – featuring a one-stop shopping experience and expert advice on Philips home and business lighting solutions – for consumers in Manado, Sulawesi.

 

Philips has designed and built a clean, attractive and modern lighting gallery at UK Home Solution Kairagi Weru, Manado. Using simple colors as background, the display areas neatly arrange the various lighting fixtures by function and application, which makes it easier for residential or commercial customers to see the many innovative options Philips offers. The lighting gallery, measuring 80sqm, provides space for customers to experience first-hand various styles and lighting design options.

 

“We have about 200 product variants available in this gallery, although not all are on display. Reflecting the trend in the market, almost all lighting fixtures are LED or LED-compatible, so customers receive the benefits of energy savings, electricity cost savings, and long-lasting usage,” explained Chandra Vaidyanathan, Senior Vice President & Country Manager for Philips Lighting Indonesia.

 

Customers can also consult directly with lighting experts about which products provide the best solutions for their needs. Home and business owners can even bring in their basic lighting plans or blueprints.

 

The city of Manado, located on the northern tip of Sulawesi, is considered a gateway to eastern Indonesia and is a cornerstone in the current administration’s maritime archipelago plan. In 2014, the city’s economic growth reached 8%[1] and growing tourism has attracted major developers to invest in this aspiring smart city. The Manado city government aims to realize the Smart City concept by improving its infrastructure and transferring services to IT-based systems.

 

“This is in line with Philips’ vision to make cities more livable. We see an opportunity to bring Philips lighting solutions closer to consumers here in Manado,” says  Chandra. “At our Philips Home Lighting Store, we aim to inspire our consumers, from home-owners who are looking to improve the atmosphere in their homes, to business owners hoping to enhance their facilities, through innovative lighting solutions.”

 

Partnering with CV Utama Karya, Philips Home Lighting Store Manado is the second in Sulawesi after Makassar, which Philips opened in 2013. In 2015, Philips has opened Home Lighting Stores in Bogor, Lombok, Solo, and Pluit (North Jakarta).  Philips has been awarded Top Brand Award 2015 in the Energy Saving Lamp category by Majalah Marketing and Frontier Consulting Group. For more info on Philips Lighting, like us on Facebook www.facebook.com/PhilipsLightingIndonesia or follow us on Twitter @Philips_ID, or contact Philips Care 0800-10-LAMPU (52678).



 

[1] Sulutdaily.com, “Pertumbuhan Ekonomi Sulut Capai 8%”, 11 Mei 2015.

For more information, please contact:

Niken Suryo Sofyan

Corporate Communications Manager, PT Philips Indonesia

Tel: +62 21 2965 1333

E-mail: niken.suryo.sofyan@philips.com

 

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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter

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