Philips Launches Dual-Mode Electric Shaver

October 27, 2015

Jakarta – Philips Indonesia, a subsidiary of Royal Philips (NYSE: PHG, AEX: PHIA) today announced an innovative addition to its Personal Care portfolio in Indonesia. Philips is a global leader in electric male grooming, with over 40% market share. Building on its leadership in the Indonesian market, Philips Personal Health Indonesia introduced Philips AquaTouch S5070, an innovative shaver that allows you to shave in both wet and dry modes.


No two men are the same, each individual has a different face shape, skin type and hair type, and as a consequence every man’s shaving needs are unique. Philips AquaTouch S5070 allows users to choose whichever way they prefer to shave. With the Aquatec Wet & Dry seal, one can opt for a quick yet comfortable dry shave or for a wet shave – with gel or foam – even under the shower.


“At Philips, we strive to make men’s lives easier and utilize technological advancements to make every day experiences even better. Our design and technology teams have developed the Philips AquaTouch S5070 to deliver a product which adapts to men’s individual shaving needs,” says Erik van Houten, Head of Marketing for Philips Personal Health Indonesia. “Philips AquaTouch S5070 features our ComfortCut Blade System to avoid nicks and cuts, and a flexible head which follows the jaw’s contour for a comfortable shave, even on sensitive skin that is prone to after-shave skin irritation.”


Philips understands that there are different shapes of face and jaw. Philips AquaTouch S5070, which comes with a three-year guarantee[1], is equipped with flexible heads which can flex in five directions with independent movements that follow the contour of jaw line and ensure close skin contact for a fast and close shave, even down to the neck. With rounded edges, the ComfortCut blades will glide smoothly across the skin while protecting skin ten times better from nicks and cuts compared to using regular blade[2]. It also only takes one hour to charge for a 40 minutes of cordless shaving[3] (nontstop) or lasting one month for regular usage.


The new Aquatouch S5070 is also equipped with a SmartClick function, where you can easily pop up the shaving head and pop in the precision trimmer which comes with the package to finish your look with perfect moustaches and sideburns. This SmartClick feature is also compatible with the oil control brush for a superb skin care, which is sold separately. The new Aquatouch S5070 can become men’s favorite cosmetic gadget since it provides safer shaving, superb styling and healthier skin.


“Having a busy schedule and with unpredictable traffic, men definitely need a tool that enables them to shave and groom anytime, anyhow and anywhere.  We are confident that our new Philips Aquatouch shaver does exactly that,” concluded Erik van Houten.


[1] 1 additional year is added on blades once product is registered in 

[2] Test done in Germany 2015, 21 days of acclimation.

[3] This is equal of around 1 month of cordless shaving taking under consideration that an average Indonesian is shaved 3 times a week, with 3 minutes for each shave

For more information, please contact:

Niken Suryo Sofyan

Corporate Communications Manager, PT Philips Indonesia

Tel: +62 21 2965 1333




About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at