6. Building digital trust by safeguarding data privacy and security
Because health data is among the most sensitive personal information, trust is paramount for digital transformation in healthcare. When asked what would keep consumers from using digital devices for healthcare, 41% ranked “concerns about my privacy or data security” as the number one barrier . Similarly, for healthcare CIOs tasked with keeping patient data safe across a growing plethora of channels and devices, data security is as big a concern as ever .
More than ever, cybersecurity requires a systematic approach that considers where and how devices are used. At Philips, we take an end-to-end ‘Security Designed in’ mindset that puts security considerations front and center all the way from product design and development to testing and deployment – backed by robust policies and procedures for monitoring, effective updates, and where necessary, incident response management.
Similarly, we are committed to responsible data stewardship through ‘privacy by design’. This approach aims to embed privacy and data protection controls throughout the entire data lifecycle, from the early design stage to deployment, collection, use and ultimate data disposition and disposal. By being transparent about how we deal with personal data, we can help foster the trust needed for further digital transformation in healthcare.